A ground-breaking moving infographic
The aim of this project was to promote the long-awaited launch of Thomson’s delivery of a fleet of new Dreamliner planes. A scrolling HTML5 infographic was needed, showing the development and history of flight, culminating in the final reveal of the brand new plane. The client required a design that would merge both new and old in a dynamic and sharable experience to bring interest to the launch of this groundbreaking new plane.
We created wireframes and storyboards depicting the evolution of aviation history using Thomson’s pre-existing brand colours and identity. Working closely with the developer we led the art direction on the infographic and created several animated icons to represent points of interest about each of the planes featured on the moving timeline.
The final infographic was delivered on time and was released to coincide with the first Dreamliner flight. Shared across multiple platforms and devices, the end result achieved Thomson’s aims of improving their visibility with this iconic plane.