HSBC

Motion

HSBC
2022

You’re in control whenever you’re gaming, but how easy is it to stay in control of your spending? Studio Gallant worked with Move Animation to produce an animated explainer video for HSBC's Smart Gaming series. An initiative to help their younger audiences with actional tips and help navigate online games safely, spot the bad guys and keep their online identities safe.

Client
HSBC

Agency Client
Move Animation

Services
Concept Design
Character Development
Environment Design & Illustration
Storyboarding
Art Direction
Asset Creation

Credits
Jason Harding
Jared Tomkins

HSBC Loading Scene Intro
HSBC Loading Scene Intro
HSBC Character Selection Scene
HSBC Character Selection Scene
HSBC Gaming Scene
HSBC Gaming Scene
HSBC Gaming Kids
HSBC Gaming Kids
HSBC Money Mule
HSBC Money Mule
HSBC Keep Track of Your Money
HSBC Keep Track of Your Money

Studio Gallant collaborated with Move Animation to create an educational animation for HSBC's Smart Gaming series. An initiative to educate and inform younger audiences on the topics of online game safety, providing actionable tips to help them avoid online gaming scams and fraud.

hsbc crop 03
hsbc crop 02

The animation had to be visually engaging, informative, and easy to understand. Our solution was for a centrally placed character, set within a recognisable 3D gaming environment, that would speak directly to the audience.

HSBC — 2 8 Win and Fail to Lose

As part of the 3D environment, we created a fully animated HUD interface to carry multiple prompts to support the story messaging throughout the animation.

HSBC — 2 4 Games keep you playing
HSBC — 2 6 Defeat the Boss
HSBC — 3 3 A few clicks
HSBC — 3 2 Boom
HSBC — 4 3 What goes online

The result

The animation was successful in communicating the message to HSBC's younger audience. Its visual design and clear messaging resonated well with the audience, making it a successful collaboration between Studio Gallant and Move Animation.