A bold new look for a supplier of innovative camping products
Planet Camping is a UK based company that sells camping equipment, sleeping bag designs and festival going equipment. They approached us to rethink, rebrand and redesign their visual identity and online store (previously sleepingbagsuits.co.uk) to accommodate their expanding range of products and better cater to their target market of camping enthusiasts.
We began the design process by researching the product and competitors in the market. Sketches were produced exploring ideas for the brand and wireframes developed for the homepage, shopping and checkout process. We developed a light and minimalist brand style that perfectly complimented the products and, once the brand was agreed, template artwork was supplied for the website build.
Planet Camping ended up with a new brand and visual design which reflected their new status in the industry and displayed their growing range of products in a clear and coherent way.