Toyota design project

Toyota

IllustrationMotion

Mobility Made Easy. The Mobility Movement from Toyota Lexus. The automobile industry is rapidly changing to accommodate the new concept of 'mobility'. Mobility is more than just leasing a car – it's about providing a range of convenient and flexible services to meet the ever-evolving needs of today's drivers. Studio Gallant worked with Move Animation to create a short 2D video animation promoting Toyota Lexus' car leasing service.

Client
Toyota Lexus

Agency Client
Move Animation

Services
Concept Design
Character Development
Environment Design & Illustration
Storyboarding
Art Direction
Asset Creation

Credits
Jason Harding
Jared Tomkins

toyota hombres
toyota carros
toyota casa
toyota sala

Although car leasing is a well-known concept, the term 'mobility' is relatively new in the automotive industry. Our challenge was to help Toyota Lexus' audience understand the concept of mobility and explain the benefits of leasing over purchasing a new car.

toyota split 01
toyota split 02
toyota computadora
toyota moto

Our Solution

Studio Gallant worked with Move Animation to develop a concept that would help Toyota Lexus' audience understand the current market's changing nature and mobility's significance. We created storyboards, developed characters, and crafted environments that were engaging and informative. We then combined all these elements into a delightful 2D video animation featuring memorable quick-fire facts and trivia.

toyota oficina
toyota adios

The result

The collaboration between Studio Gallant and Move Animation resulted in an engaging and informative animation that successfully conveyed the importance of mobility and the benefits of car leasing to Toyota Lexus' prospective customers. By incorporating memorable quickfire facts and trivia, the animation helped establish the idea that car leasing is a great option for everyday drivers.