Arkel is a unique underwriting agency providing solutions for both niche and standard products for distribution via other FCA-authorised intermediary firms.
Studio Gallant partnered with TDG Integrated, a boutique strategic and creative communications agency. Together, the team worked closely with Arkel Underwriting to develop a comprehensive strategy for the brand's visual identity, stationery, social media assets and marketing campaigns.
Arkel's new identity incorporated a series of versatile and scalable geometric patterns, allowing them to be used across different touchpoints, such as social media, marketing collateral, and website design. The patterns added depth and texture to the design, providing a recognizable visual element that helped differentiate the brand from its competitors.
The new brand identity and associated marketing materials successfully communicated Arkel's core values, expertise, and professionalism, helping to establish the brand as a leader in the insurance industry.