Inspired by the Guatemalan jungle, where jaguars roam wild, coffee & cacao plantations bloom on the sides of volcanoes and the sugarcane grows more fertile. MAS is a premium-aged Guatemalan rum, distilled using local sugarcane molasses and blended with a selection of reserve rums aged at the base of active volcanos.
Born out of the fires of a Guatemalan volcano and cultivated in the spirit of timeless Mayan tradition. Handcrafted at the foot of Volcán del Fuego, MAS RUM is a brand-new alcoholic drink with deep copper hues with the taste of dark caramel, Manuka honey, and bittersweet cocoa, finished with hints of spiced tobacco.
Move Animation asked us to work with them to help launch their client's brand with a short animation based on a beautifully illustrated product label. The Guatemalan brand was MAS RUM, an exciting new rum drink “born out of the fires of a Guatemalan volcano”.
We were delighted to be given the opportunity to art direct and co-create an animation that resonated deeply with the brand.
With a working theme of volcanic lava and the finely illustrated assets of the bottle's brand label, Studio Gallant produced and art-directed an animated journey through the product's origins and unique flavours.
The project was a collaboration between Move Animation (Agency & Project Owner), Jared Tomkins (Animation), and Studio Gallant (Design & Art Direction).