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MAS

Motion
MAS Rum
2021
Inspired by the Guatemalan jungle, where jaguars roam wild, coffee & cacao plantations bloom on the sides of volcanoes and the sugarcane grows more fertile. MAS is a premium-aged Guatemalan rum, distilled using local sugarcane molasses and blended with a selection of reserve rums aged at the base of active volcanos.

Client
MAS Rum

Agency Client
Move Animation

Services
Concept Design
Art Direction
Environment Design & Illustration
Storyboarding
Asset Creation

Born out of the fires of a Guatemalan volcano and cultivated in the spirit of timeless Mayan tradition. Handcrafted at the foot of Volcán del Fuego, MAS RUM is a brand-new alcoholic drink with deep copper hues with the taste of dark caramel, Manuka honey, and bittersweet cocoa, finished with hints of spiced tobacco.

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Approach

Move Animation asked us to work with them to help launch their client's brand with a short animation based on a beautifully illustrated product label. The Guatemalan brand was MAS RUM, an exciting new rum drink “born out of the fires of a Guatemalan volcano”.

We were delighted to be given the opportunity to art direct and co-create an animation that resonated deeply with the brand.

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Result

With a working theme of volcanic lava and the finely illustrated assets of the bottle's brand label, Studio Gallant produced and art-directed an animated journey through the product's origins and unique flavours.

The project was a collaboration between Move Animation (Agency & Project Owner), Jared Tomkins (Animation), and Studio Gallant (Design & Art Direction).

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